Full Agency Services
Creative Director

Idaho’s largest public event has a rich heritage of fun, food, family, and lots of furry friends. In 2015, we devised and launched a two-year campaign themed Share My Fair. The idea was activate the fair’s attendees to…share their fair. ShareMyFair.com and the #ShareMyFair hashtag became the engine for a flood of fairgoer-sourced shares. This campaign swept the IAFE creative awards, including Best In Show in 2015.