Identity and Branding
Copywriter

Hotel 43 was a brand new remake of an old hotel in Boise, and needed a new name and brand to go with its outstanding boutique character. We built the brand and created the ad campaign, and I wrote and/or creative directed many of its phases and elements, including the ad, event materials, and promo cigar box shown. The hotel gained national media attention, had a remarkable surge in bookings, and enjoys strong guest retention to this day. The identity was featured in How.