Consumer Acquisition and Retention
Co-Creative Director

I was the first ACD for copy on the T-Mobile account led by VML as part of Y&R Group Seattle. During my first 18 months, we saw the AT&T merger called off and T-Mobile’s “un-carrier” reinvention ignited by new CEO John Legere. Through it all, I was leading the team sharing the transformation to customers across digital, social, direct channels, and business strategy. In my third year, T-Mobile was named Marketer of the Year by the DMA for the work I led.